The University
of Washington

Founded in 1861 and ranked as the No. 7 Best Global University by U.S. News & World Report, Seattle’s University of Washington is an institution that has long since matured into the academia echelon of the Public Ivies. In more recent decades it has emerged an in indispensable innovation hub, driving progress and insight across an incredible varieties of subjects and disciplines.

As Communications and Media Editor for the UW Alumni Association marketing team, and later as Marketing & Communications Manager for the UW Columbia College of Arts & Science’s Arts & Humanities division, I had the privilege of deep immersion in a fantastical range of topics and disciplines, digesting complicated subject matter and stewarding and producing content, copy, and strategies that brought the very best of the UW to wider public prospects and audiences.

Principal duties + roles :
Blog + Social Media Production • Social Community + Engagement Management
Copywriting + Copy Editing • Photography + Videography • Adobe Photoshop
Blog and Social Analytics • Wordpress CMS Management • Events Promotions and Registration
Development + Fundraising Communications • Email Marketing

UW Alumni Association Public Lecture Series

The University of Washington Alumni Association Public Lecture Series is quarterly offering of lectures from foremost minds of the UW and beyond.

In support of these often sold-out lectures, I was principal copywriter for all promotions print and digital, requiring a deep engagement with complex and niche topics with the goal of illuminating the subject matter of the lectures for broader non-academic audiences. The promotional poster copy below, used throughout our lectures communications, was composed solely by me.

My duties also included producing email marketing campaigns, programming and managing events registration, programming automated reminder emails to ensure attendance, managing and producing promotion via email marketing campaigns and social media.

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***The Weight & Wellness Lecture Series.***
As the sophistication of science and medicine advances, our understanding of health and wellness for individuals, families and nations grows beyond the mere measure of waistlines. In these lectures, the top of the body and size is approached with due consideration to Socio economic structures, nutritional disparity in food sources, brain chemistry, environmental influences and more, showing us that for human health it is not always are conventional wisdom that holds the most weight.

***Mircoaggression: Power, Privilege and***
***Everyday Life.***
The realities of prejudice do not reside in acts of separation and violence alone. In this lecture, former Rolling Stone contributing writer Touré expands on microaggressions — the subtle acts of hostility and "othering" faced by minorities as they navigate society.

***Enrique’s Journey & America’s Immigration Dilemma.*** The face of Latino migration is often assumed to be that of an adult male. But the the work of Sonia Nazario tells a different story, one who's protagonists are increasingly women and children. In this lecture, Nazario revisits her three-month endeavor to document in photographs one migrant boy’s journey atop trains to the United States, and discusses how current proposed immigration legislation offers more shortcomings than solutions.

***Equity & Difference: An Evening with Harry Belafonte.***
Harry Belafonte is a performer and activist of boundless dedication. A prolific singer, actor and producer, Belafonte made an indelible mark in both the arts and in the fight for social justice. He played visible role in the Civil Rights Movement as financier, confidant and friend to Dr. Martin Luther King Jr. He also served as cultural advisor to the Peace Corps under President John F. Kennedy, as UNICEF Goodwill Ambassador and was an instrumental advocate for the end of apartheid in South Africa.

***Mark Morris: Dancing Beyond Boundaries.***
As a dancer, choreographer, opera director and conductor, Mark Morris is a prolific creative mind whose work transcends mediums. In this conversation with Gigi Yellen-Kohn of Northwest Public Radio, Morris speaks to the vital role of music in his work and discusses his innovative collaborations both present and future, ranging from music to fashion to the visual arts.

***Anything is Possible: How to Overcome Obstacles and Makes a Difference.*** With more than 40 years of public service, former Maine US senator Olympia Snowe knows that adversity offers two distinct paths: to succumb, or to persevere. Dubbed "The Caretaker "by Time Magazine, she participates in the UW’s Veteran’s Appreciation Week in honor of her over seeing the Navy and Marine Corps as chair of the Senate Armed Services Committee on Sea Power. Join us for what will be inspirational and enlightening talk from one of America’s most respected leaders.

***SETI: Past, Present and Future — Finding Aliens and Finding Ourselves.***
Jill Cornell Tarter, Bernard M. Oliver Chair for SETI (Search for Extraterrestrial Intelligence) at the SETI Institute. As
science and human imagination begin to fully realize the breadth and scope of our universe, the search for extraterrestrial intelligence becomes not a question of “if,” but of “when.” In this lecture, Dr. Cornell Tarter speaks to the importance of investing in long-term endeavors in a world of short-sighted thinking and how looking beyond our atmosphere can help better sustain life here on earth.

***Watching the Watchers: Fighting Back in an Age of Ubiquitous Surveillance.*** Mark Rotenberg, president and executive director of the Electronic Privacy Information Center and professor at the Georgetown University Law Center, leads the vanguard in the fight for privacy and respect for the citizen in the post-9/11 era of insecurity. A tireless champion of open and honest government, Rotenberg bridges the worlds of law, policy and tech to add volume to the voice of privacy activism in America.

***An Evening with Dolores Huerta, Co-Founder of National Farm Workers Association and Activist.*** A social justice activist and community organizer for 50 years, where does role in the American civil rights movement was indispensable, cofounding united farm workers alongside Cesar Chavez and acting as a founding board member of the feminist majority foundation. She has received numerous awards, nine honorary doctorates throughout the US and was the first Latina inducted into the national women's Hall of Fame.

***From Event to Node: How ‘Future Narratives’ Impact the Way We Imagine and Shape the Future.***
The art of storytelling has long relied on narrative as little more than the description of a straight line. But in recent history, multilinear future narratives — stories that unfold through a range of flexible potentialities and multiple continuations — have emerged as a powerful means to shape narratives in print, film, video games, scientific prediction models and more. In this lecture, Christoph Bode’s unified theory of future narratives illuminates the poetics and possibilities inherent to this burgeoning approach to storytelling, and identifies its historical evolution and context in our culture’s arts and media.

***Equity & Difference: Keeping the Conversation Going.*** A series of talks that expose and explain transgressions and struggles—both systematic and personal—experienced by too many in our communities today, featuring thought leaders from our campus and around the world who are working to open our eyes to the consequences of prejudice, and seeking solutions for change.

***Connected Learning:***
***Mizuko Ito.***
Children today are engrossed in technology like never before, native to a world where endless information rests at their fingertips. Professor Ito’s connected learning approach investigates the platforms, policies, and technologies that can best leverage the online habits of students in the classroom to realize progressive educational goals.

Writing for Advancement

Making the case for building a better university.

A critical role I filled while at the UW Columbia College of Arts & Science’s Arts & Humanities division was producing, composing, and creating layouts for print and digital pieces serving as case studies for various scholarship funds and endowments, including the Nancy K. Ketcham Endowment for English.
Producing these pieces included stakeholder management, coordinating and conducting interviews with key faculty, deans, and students, and coordinating with the division’s Major Gift Officers to ensure strategic alignment on fundraising priorities and messaing.

Read the White Paper

Site Design Consultation + Content Management

The UW College of Arts & Sciences’ Arts & Humanities division is a tangled sprawl of roughly 30 wildly different academic departments, programs, schools, centers, and organizations. The varying cultures, capabilities, and resources of these respective required no small amount of client and stakeholder management and adaptivity on my part.

In a manner of speaking, I was deputized with my figurative purple and gold badge and gun, and set out to kindly enforce brand standards, site, and social best practices, while consulting for several departments on a slew of site rebuilds.

In consulting on the creation of the department websites below, I stewarded content and layout priorities amid many competing needs, features, and audiences, helped hone hierarchy of messaging across subpages, and advocated and implemented best practices in web content design and UX/IA, laid out site wireframes, taught program administrators how to hew to photography and imagery standards, and communicated project management updates to UW marcom team brass and department heads. Once published, I ran point on CMS to implement changes requested by departments on an ongoing basis.