NBC Sports
In a short contracting position with the sportiest peacock in the tv game, I had the pleasure creating copy, content, and research bibles that touched Le Tour de France, the NBA, NFL, NHL, IndyCar, F1 Racing, and the Dan Patrick Show.
Most especially, I had the honor of conceptualizing, pitching, writing, and storyboarding several television commercial scripts introducing Formula 1 Racing and English Premier League Soccer to American audiences, earning roughly 2 million views on YouTube and countless more on television.
Principal duties + roles :
Copywriting • Copy Editing • Research
Scriptwriting + Storyboarding • Social Media
Premier League on NBC Sports
Real English Drama. At the time, Masterpiece Theatre and medieval fantasy romps were all the rage, with deeply English-affected dramas Downton Abbey and Game of Thrones dominating T.V. screens and conversations across the U.S. None could escape the New Age of the Anglophile. NBC Sports also got in on the biggest British invasion since the Beatles or the War of 1812, securing broadcast rights for the crown jewel of Euro soccer: The English Premier League.
Soccer is dramatic. Professional soccer players, even more so. “Defend Your House,” a nod to the George R. R. Martin series, was one wrapper I proposed highlighting the ferocious loyalty of fans, but that idea didn’t make the quite connect. But I knew what I wanted was to convey was the agony and ecstasy happening in the stands. The pensive fixed faces, distraught expressions, and explosive joy of Premier League fans was the vital thing to convey to get Americans watching the other football. My finished product told them right where they could find the real peak and pique of the British experience: “Forget Downton Abbey: The Real English Drama is on NBC Sports.”
Formula 1 Racing on NBC Sports
Man + Machine. No, it’s not NASCAR. And even though the car is similar, it’s not IndyCar either. This isn’t a tailgate: This is James Bond shot out of a cannon at the most luxurious locales anyone could imagine seeing a race car fly through.
Differentiation was key to introducing Formula 1 Racing to U.S. televisions, and so I painted a picture for American audiences of an aura of prestige, jet-fueled innovation, luxury, and racing action that does way more than turn left in an endless circle. That cocktail, shaken not stirred, is as follows.