DIY PHL

DIYPHL (www.diyphl.com) is a show & event listing for Philadelphia & surrounding areas. Two friends and I were sick of finding out about shows the day after. We were especially sick of missing shows because they were promoted solely with a closed-network Facebook event invite.

So we decided to make it right. And we have! We’ve created an active community more than a thousand participants strong, helping promote DIY events in the greater Philly area. For a niche project only a year old, we’ve had big metrics, including nearly 2,300 active participants across three social media channels, and an average more than 1000 hits weekly at the main site.

Apart from being a cofounder of the project, my responsibilities have included copywriting, community management, social media management, wireframing and IA/UX design, art direction, and band/artist/promoter outreach.

 

Living out a brand refresh.

DIYPHL (www.diyphl.com) is a show & event listing for Philadelphia & surrounding areas. Two friends and I were sick of finding out about shows the day after. We were especially sick of missing shows because they were promoted solely with a closed-network Facebook event invite.

So we decided to make it right. And we have! We’ve created an active community more than a thousand participants strong, helping promote DIY events in the greater Philly area. For a niche project only a year old, we’ve had big metrics, including nearly 2,300 active participants across three social media channels, and an average more than 1000 hits weekly at the main site.

 

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

 

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

 
 

How the above paragraph gets done.

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  • Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

diyphl.com

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Excepteur sint

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Excepteur sint

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Excepteur sint

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Excepteur sint

Excepteur sintDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Posters + Fliers

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PHL 2012:
A Year in DIY

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  • Editorial Strategy

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